UX is perhaps one of the most underrated tools a marketer has. It’s what defines not just a beautiful website, but the experience someone has visiting it. Believe it or not, plenty of people have great looking sites that serve no functional purpose for this business, making them waste more money than it was worth. And with how expansive a drop shipping site can be in terms of reach, it’s imperative you start considering the design of your site and how it translates.
When starting out it’s fine to have a custom builder, however, eventually, you’re going to want something that’s going to fit your growing needs. However, knowing where to start with that can be tricky, which is exactly what I’m walking through today. Check it out below:
Cut The Fluff
Perhaps one of the biggest mistakes people make in building their website is poor construction. A lot of programmers will tell you that there are multiple ways to solve a problem, but not all of them are going to be a sound solution. An unnecessary or poorly written code will slow your site, leaving some items not showing. And as a study by Adobe notes,39% of visitors will leave your page if it doesn’t load properly.
So what are we supposed to do to solve this? For starters, look at your budget and assess what your site needs versus how much it’s going to cost. Using builders like Squarespace and Wix can be a great, cost-efficient path to go down, but be mindful if you want to integrate different services or make tweaks, the templates you choose are going to be set in stone. Going with a freelance web designer or agency could also be a good bet, but they can be costly if you’re not careful. Furthermore, if you choose this route, do your research on their background and have them send you a few sites they’ve previously built. You can also explore Shopify themes to determine the best layout to support your product promotion and drive conversions. The overarching goal here is that you have a site that’s going to allow your drop shipping business to expand wherever the market demands, which might mean adding features later such as different languages, tracking mechanisms, and perhaps even accepting other currencies.
Make It Mobile
At this day and age, almost every website should be responsive to mobile. This doesn’t necessarily just mean that the pages are condensed to being readable on your phone, but that the experience you’re having has a specific goal or pipeline. After all, how can someone look at your products and make a purchase if they’re struggling just to see what’s available?
A lot of firms underestimate the importance of a mobile, but a user is5x more likely to leave if it isn’t optimized properly. For your business, this could be a tremendous advantage, as getting it right the first time is going to allow you to expand your offerings without worrying about what the competition is doing. And trust me, with how competitive the world of drop shipping can be, every little bit counts in trying to expand your reach.
Have It Go Global
An incredible thing about drop shipping is that you can serve customers all over the world without breaking the bank. According to Smart Insights, the global eCommerce market compiles 53% of internet users or roughly 1 billion people. There’s a lot of potentials, for you to tap into even a fraction of that market, which makes the world wide web your own personal world wide marketplace.
In terms of how to reach this market, there are a lot of strategies to consider. One of the most prevalent (and least expensive) has to be content marketing, which can allow you to reach a massive audience via your SEO/content strategy. For starters, have your content be readable on any device, with a much bigger focus on what your company is selling and why it’s important. In trying to reach a non-English speaking base, you should consider the importance of images or videos. Additionally, when it comes to drop shipping, there are plenty of options available for shipping and distribution that can help bolster your business in other places, which is the beauty of it.
As you look to expand your dropshipping business, remember how your website will display to the rest of the world. This is your main source of revenue, which you should never set limits on. Furthermore, the user experience of your site will largely dictate the success you’ll have, which you shouldn’t take lightly. The question is: How will you use UX to help your business grow?